Studying minors’ advertising literacy

CEMESO is a research partner in AdLit, a four year project on children and teenagers’ advertising literacy financed by Vlaio (Flanders Innovation & Entrepreneurship). AdLit has an interdisciplinary set-up that incorporates juridicial, educational and marketing components coming from various universities and research groups, i.e. UGent (Ghent University), UAntwerpen (University of Antwerp), KUL (Katholic University Leuven) and VUB (Free University Brussels). Taking into account the altered media environments that have allowed complex, intrusive and immersive advertising strategies, formats and techniques, the project strives to empower young consumers in their processing of and coping with advertising.

Read more: http://www.adlit.be/english

Research team

Joke Bauwens

Silke Lissens