Rein Demunter works as a teaching assistant and PhD student at the Department of Communication Studies at the Vrije Universiteit Brussel (VUB). In 2016 she graduated from the VUB with a master thesis on the effect of gay identity on the perception of Flemish lesbians, gay men and bisexuals (LGB) of gay advertising. Her doctoral research focuses on the effect of identity on the perception of LGBT people on targeted gay advertising. Given her interest in the diversity within the gay community, the research will focus on those who ‘do not fit’ the gay community, like for example bisexuals or members of the gay community with a migration background. The purpose of this research is to develop insights into the diversity of perceptions of gay-oriented advertising and to obtain knowledge on how to communicate and advertise more effectively towards different subgroups of the gay community.
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